The giant “X” sign that Elon Musk had installed atop Twitter’s San Francisco headquarters has been removed after just three days of being up. The sign installation received numerous complaints from both city officials and neighbors due to its intensely bright and sometimes strobing lights, which were directed towards nearby buildings, causing disturbances to residents in nearby apartments. Residents expressed their frustration on social media about the sign’s blinding lights, with one post going viral, stating, “Imagine this X sign right across from your bedroom”.
In response to the complaints, the city officials initiated an investigation over a potential permit violation regarding the installation of the ‘X’ sign. The San Francisco Department of Building Inspection received 24 complaints, raising concerns about the sign’s structural safety and proper installation. City inspectors were denied access to the roof on two separate occasions for inspection, and the city insisted that any signage without a permit must be removed. The Department of Building Inspection issued a notice of violation citing working without a permit and the building being unsafe.
Elon Musk, who purchased Twitter for $44 billion last year, had hinted at changes to the Twitter brand before the official logo change. The removal of the unauthorized ‘X’ sign is the latest update in the ongoing saga surrounding Twitter’s San Francisco headquarters and its rebranding efforts. The outcome of the city’s investigation will determine the future of the ‘X’ sign on Twitter’s headquarters [1][2][3].
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